Webinar: The Right Message
On Tuesday, November 27, 2012, WAND proudly presented...
"The Right Message"
Featuring experts from ReThink Media, participants learned what messages have the most meaning and greatest impact when raising concerns about budget priorities, excessive Pentagon spending and nuclear weapons. Congress is muddling through this post-election session trying to come to grips with budget and fiscal decisions, and we need effective messages to get through the din in Washington.
Earlier this year, ReThink Media gathered external polling and focus group data along with internal media audits to learn more about how the public feels about Pentagon spending. This summary includes 1) how the public feels about the Pentagon budget, 2) what messages and frames work when speaking about the Pentagon budget, and 3) readdressed talking points to reflect polling data. This summary is designed for those who will be making public arguments in favor of cutting the Pentagon budget. Click here to view this summary.
ReThink Media Co-Founder Peter Ferenbach is a veteran communications and advocacy strategist, who has worked on political and communications strategies for peace and security organizations since the mid-1980s. He has designed national advertising campaigns, pitched and developed relationships with reporters, and conducted intensive workshops in strategic communications and effective messaging. Peter has been a guest on more than 200 radio programs as well as on both local and national TV, with commentaries published in major print outlets and numerous on-line publications. He has secured favorable coverage in newspapers throughout California as well as in USA Today and the New York Times.
ReThink Media Associate Ashley Houghton has a wide spectrum of experience including advocacy communications, public affairs, social media strategy, campaign organization and fundraising. Her previous clients include Craig Newmark (founder of craigslist), the Baltimore Symphony Orchestra musicians, and PR News. Ashley has secured placements in The Washington Post, The Hill, National Journal, and other leading TV, print, and online outlets. Most recently her work on behalf of an energy client was awarded the Bronze Anvil Award of Commendation by the Public Relations Society of America.
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